Yesterday, Dec 1, YouTube made significant changes to the Homepage and Channels. Nonprofits using video to tell our stories need to understand the changes - how they impact us and how they can help us. Visit the YouTube blog to get details. You can also login to your YouTube account (personal &/or your organization's channel) for information and tutorials.
The changes are meant to:
- make it easier for people to find and follow content channels they love, and...
- drive more social sharing by making sharing more intuitive and effortless.
While the jury is out on the new design (less than a day old) this new emphasis could be extremely helpful to causes.
1. HOMEPAGE: Here's what YouTube has to say about the new Homepage:
To help you get more into YouTube, we’re making it easier to find and follow great Channels when you arrive. On the left side of the homepage you can create your own, personal, customizable YouTube Channel line-up.
2. CHANNELS: Here's what YouTube has to say about the new Channel design. Note: there are four options for your organization's Channel layout so you can pick the one that best suits the nature of your content.
Today we're launching an improved Channel design focused on what matters most: helping users find great videos. As different uploaders have different goals, we've created new Channel templates to meet your needs whether you produce one video a week or have thousands of videos for a fan to browse.
Also relevant to many nonprofits YouTube writes on their Channels help page that the changes create...
A way to keep your audience engaged even when you don’t have new uploads
Thanks to visionaries and evangelists like Andy Goodman, causes have learned that storytelling is critical to nonprofit success and that web video is a great way to tell our stories. Yesterday's changes have the potential to supercharge the impact of our video. Stay tuned.
As we see examples of organizations leveraging the new layout and functionality we'll share those examples. Please feel free to post great channel examples as a comment or email me at larryeason [at] dotorgpower.com.